Privacy Policy
Last updated: October 14, 2026
1. Introduction
Edgehalla ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our fantasy hockey analytics platform.
2. Information We Collect
We collect the following types of information:
- Account Information: Email address when you sign up
- Yahoo Fantasy Data: When you connect a Yahoo league, we read its settings, teams, rosters and matchups from Yahoo's league pages (public leagues) or through our browser extension (private leagues)
- Fantrax and ESPN League Data: When you connect a Fantrax or ESPN league, we read that league's settings, teams, rosters and matchups and store the league and team you chose, so we can show your weekly dashboard
- ESPN Private-League Cookies: If you connect a private ESPN league, you can give us your ESPN
espn_s2andSWIDcookie values. We store them encrypted and use them only to read the ESPN leagues you connect. We never sell or share them - Usage Data: Information about how you interact with our platform
3. How We Use Your Information
We use your information to:
- Provide and improve our fantasy hockey analytics services
- Generate lineup optimizations and matchup projections
- Communicate with you about your account or the service
- Analyze usage patterns to improve our platform
We do not sell your personal information to third parties.
4. Data Storage & Security
Your data is stored securely using Supabase, a trusted database platform. We implement industry-standard security measures to protect your information from unauthorized access, alteration, or disclosure.
5. Third-Party Services
We integrate with the following third-party services:
- Yahoo Fantasy: To read the leagues you connect
- Fantrax and ESPN: To read the fantasy hockey leagues you connect
- Google Analytics: To understand how users interact with our platform
- Supabase: For authentication and data storage
- Mediavine (Journey): To serve advertising. See Advertising below
Each of these services has their own privacy policies governing their use of data.
Edgehalla League Connect (browser extension). If you install our browser extension, it works with ESPN and Yahoo Fantasy hockey only when you ask it to.
ESPN: it can read your ESPN login cookies (espn_s2 and SWID) from espn.com, but only when you ask Edgehalla to connect an ESPN league and have clicked Allow, or when you choose "Copy for Edgehalla" in the extension. It passes these values only to the Edgehalla page you are using. Edgehalla stores them encrypted and uses them only to read the ESPN fantasy leagues you connect.
Yahoo: when you click Refresh on Edgehalla and have allowed Yahoo access, it opens your own Yahoo Fantasy hockey league pages (league, rosters, matchup, players, settings, standings) using your existing Yahoo sign-in, and passes the page content to the Edgehalla page you are using. Edgehalla extracts your league's teams, rosters and matchups from it and stores only that league data, not the pages. The extension never reads, stores or sends your Yahoo password or cookies, and never opens any other Yahoo page or service.
Yahoo page badges: on Yahoo Fantasy hockey pages, the extension asks edgehalla.com for public data about the players shown, sending only Yahoo player ids. Nothing about you or your league is sent.
The extension includes no analytics or ads. We never sell this data or share it with third parties. You can revoke the extension's ESPN or Yahoo access at any time from its toolbar popup, hide the Yahoo badges, disconnect the league in Edgehalla settings to delete its stored data, or sign out of ESPN or Yahoo.
6. Cookies
We use cookies for:
- Authentication: To keep you logged in
- Analytics: To understand site usage (via Google Analytics)
- Advertising: Mediavine and its partners use cookies to serve and measure ads (see Advertising below)
7. Advertising
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
8. Your Rights
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your account and associated data
- Disconnect a Yahoo league at any time (Settings › Leagues)
- Disconnect a Fantrax or ESPN league at any time, which deletes any ESPN cookies stored for it
To exercise these rights, contact us at adam@edgehalla.com
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page with an updated date.
10. Contact Us
If you have any questions about this Privacy Policy, please contact us at: adam@edgehalla.com
This policy is governed by the laws of Canada.